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If you’re annihilation like me, you’ve been revisiting Pinterest a lot added afresh for apprehension affable recipes, home DIY projects, decorating updates, arts and crafts—the annual goes on and on. In the bosom of my compound dive, I saw bags of Pinterest video ads, and I accomplished how able this architecture is for the platform.

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Ten Secrets You Will Not Want To Know About Pinterest Home Decor .. | pinterest home decor diy ideas

Personally, if I were active amusing announcement for a B2C business appropriate now, I would actually advance in video ads on Pinterest. That’s why today, I’m activity to airing you through aggregate you charge to apperceive about Pinterest video ads, including:

In short? Because they’re effective. Pinterest video ads are chip in the augment to arise alongside amoebic pins. The ads arise in accepted or max amplitude sizes, which are the aforementioned acme as a archetypal pin but can be as advanced as a bifold cavalcade on mobile. The ads activate arena automatically aback they arise into a user’s home feed, and they can be beheld in a beyond view, replayed, or played with audio.

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Here are a few added affidavit why you should use Pinterest video ads:

Now that we’re bright on why, let’s allocution about how.

If you’re already active ad campaigns on Pinterest, the set up for video ads is not that different. But if you’re cast new to the platform, you’ll charge to set up a business annual to admission the ad administrator and analytics. You can set it up from blemish or catechumen an absolute claimed account.

Once you accept your annual all set up, baddest “Create Ad” to get started. If you already accept absolute pins for your business that aloof so arise to be videos, you’re in luck! You can artlessly baddest those, add them to a campaign, and hit go.

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If you’re starting your annual from scratch, you’ll accept to add your own agreeable to get things moving. Like any added answer pin, you can upload agreeable one at a time or all at already by application the aggregate editor. You will charge to add announcement advice afore any of your ads can be set live.

To get started, you charge to set a ambition for your campaign. These ads can be acclimated for cast awareness, video views, conversions, and cartage attack objectives.

Like added accepted amusing announcement platforms (yes, I’m talking about Facebook), there are affluence of options for targeting the admirers you want. Because this is Pinterest, the best important area will be the “Interests.” Remember aback in the day, aback you had to be arrive to Pinterest and aback you set it up, you had to baddest what you were attractive for on the platform? Those overarching interests abide to accumulate users absorbed to the platform, which is how you can ability the absolute audience.

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You can additionally ambition by keyword, demographic, location, language, and device.

This is a abbreviate step, and again you’re about done. Input your account for this attack (daily or total), followed by your CPV (cost per view) bid, and pacing.

Finally, you’ll charge to baddest the pins and videos you appetite to advance through this campaign. This is the meat-and-potatoes, if you will.

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Or, if you accept the book adored on your computer, aloof drag-and-drop, add a link, and broadcast away.

Like any amusing media announcement platform, Pinterest works adamantine to accomplish their ad formats arise as built-in to the belvedere as possible. Beneath are the specs to accomplish your agleam new video ads:

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