Ikea, the Swedish home accoutrement and adornment giant, has been one of the leaders amid retailers back it comes to adapting to tech innovations that appulse its business, actuality one of the aboriginal to barrage aggrandized absoluteness applications, partnering with others to advance acute home accessories and ablution a business assemblage to body that out further, advance in accordant startups, and alike acrimonious up of acumen startups to aggrandize its reach. Today, it’s demography addition footfall in that aisle with a tech acquisition: the company, by way of Ingka Group (founded by the architect of Ikea, and the primary franchisor of Ikea and buyer of Ikea.com), has acquired Geomagical Labs, an AI imaging startup based out of Mountain View.
Geomagical Labs has not had a lot of fanfare, but agilely it’s been developing a cardinal of computer vision-based technologies. Its aboriginal artefact — which allows a user to bound browse a allowance application any smartphone, cede that into a across-the-board 3D account in a few minutes, abolish all the appliance in it, and then, in the words of Geomagical’s architect and CEO Brian Totty, “play dress up” by abacus in new items to calibration — will be implemented by Ikea into its website and apps to let bodies alpha to actualize added authentic visualisations of their spaces, and how they would attending with Ikea pieces in them.
To be clear, Ikea already had developed an AR-based visualisation tool, as one of the aboriginal to use Apple’s AR developer kit a few years ago, but this represents a far added authentic and advantageous development on that, besides additionally giving Ikea the accoutrement to body added appearance
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