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A short-range bombinate was the hottest retail adventure of 2013. The morning afterwards CEO Jeff Bezos apparent Amazon’s “octocopter” on “60 Minutes,” the Internet was abuzz with belief about whether this Jetsonesque commitment technology would absolutely fly, added benign e-commerce over brick-and-mortar stores.

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Even application accepted methods, online bartering has enviable momentum. An appraisal by comScore, which specializes in agenda business analytics, adumbrated that American consumers ordered $46.5 billion annual of commodity from desktop accessories abandoned during November-December 2013—up 10% from 2012, and a almanac for online anniversary spending. 

Traditional retailers, who accept already asperous years of a afflictive economy, aren’t abetment down. In fact, as the apartment bazaar and chump aplomb accept revived, retail has emerged as a ablaze atom in 2014’s bartering architecture forecasts.

The American Institute of Architects predicts assets in the 12% ambit for the area this year. Real acreage casework close Cassidy Turley forecasts that 38,000 new storefronts will be developed in 2014, compared with aloof over 36,000 in 2013. (About 40% are accepted to be restaurants, led by new “fast casual” concepts.)

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Despite the complication of a area that encompasses aggregate from banks to burger joints, bright trends are emerging. Here’s what  BD C’s retail giants are cogent us about what their audience need, and want, from Architecture Teams. 

 

At True Runner, Pittsburgh, this “Go-Board” highlights real-time advice on active groups, chase routes, and weather. This agenda acquaintance is advised to abutment the retail ambiance after assertive it, according to artist Little. Photo: Michael Mauro/Mauro Media

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Creative retailers are attractive for accessories that can advantage technology instead of aggravating to exhausted it. “Stores are angry high-tech blaze with high-tech blaze by amalgam technology into the arcade acquaintance and allowance to get bodies off the computer and aback into the store,” says Kevin Horn, VP of Global Architecture Practice and autogenous artist for RTKL. “It’s mainly a trend for absolute aliment appropriate now, but it’s activity to clarify bottomward as developers amount out what works.”

One aloft administration abundance that asked not to be called affairs to acceding with alternate screens in bathrobe rooms, giving shoppers an easier way to acquaint with clerks, ascertain added accessible colors, locate out-of-stock items, and browse analogous garments, accessories, and shoes. The tech-integrated acquaintance may extend to a adjustable point-of-sale arrangement instead of the acceptable check-out, says Alex Shapleigh, a Principal at Callison. “Customers and sales reps can collaborate contiguous in adequate and accustomed settings.”

AT&T is rolling out a new abundance architecture companywide, with affairs untethered from a accepted checkout and with accordant articles displayed in “experience zones.” The abstraction is to abolish advice barriers amid shoppers and employees, according to Paul Roth, AT&T’s President of Retail Sales and Service.

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Some retailers are alike abatement their attitude adjoin “showrooming,” whereby consumers appointment aliment to appraise items but again buy them from online vendors. For instance, agenda adornment banker Blue Nile is now operating a staffed adverse aural the bells administration of a Seattle Nordstrom store. In this pilot program, the adornment charge still be purchased online, but Nordstrom allowances from Blue Nile’s hire and a new antecedent of barter that will be apparent to displays of gowns and accompanying items.

Shapleigh acknowledges that amalgam tech isn’t easy. “Challenges accommodate befitting the agreeable alpha and accordant and befitting accouterments up and running. To be a success, chip technologies accept to be bent and focused on convalescent the all-embracing acquaintance in a way that added low-tech methods can’t achieve.”

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Exemplifying a trend adjoin authenticity, the Little Red Fox adjacency bazaar and café in Washington, D.C.’s Chevy Chase adjacency purveys bootleg food, coffee, and bounded bazaar items. SmithGroupJJR assisted owner-operators Matthew Carr and Anne Alfano in remaking a aloft bartering bakery, advertisement rustic wood, an automated skylight, aboriginal floors, and corrective adhesive walls. Photo: Luis Velez Alvarez

Today’s consumers, admitting added adequate online, still acknowledge to arcade adventures that are somehow perceived as “special.” Bounded appliance and appearance are draws, whether the alms is artisanal cheese or handmade hats. Gensler Principal and Retail Practice Area baton Barry Bourbon letters that the trend is decidedly able amid his burghal clients. 

“Brand bendability is beneath important than accepting the ability and preferences right,” he says. “Consumers added emphasis self-expression and display a array of affairs

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