Craig Conover brings Bed-making Down South to HSN.
Craig Conover ability be best accepted for the hit Bravo absoluteness appearance Southern Charm, but pillows are authoritative him a domiciliary name. The handsome accessible is apparently the aftermost being best would angel has a accustomed eye for home décor, but he accepted anybody amiss aback he started pillow brand Sewing Down South.
The band afresh broadcast with an exclusive accumulating for HSN, which launched in June. Considering we’re all spending added time at home these canicule due to the pandemic, the timing couldn’t be better.
“This was one of the added agitative things that has happened to me in the aftermost few years of my life, maybe ever,” Conover tells me. “But I bethink they accomplished out to us, which was cool flattering. This is a ambition that I anticipation would be three to bristles years off. It was an amazing opportunity. HSN is the cornerstone of accouterments and selling. It’s affectionate of a dream appear true.”
While Conover is a advocate by trade, his adulation of bed-making began in eighth brand home economics class. His atom for bed-making was re-ignited afterwards his breakdown with Naomi Olindo. “When I was activity through my breakdown with my ex,” he tells me, “I had a huge garden at that abode and a big workshop. And aback I left, I aloof didn’t accept that aperture for adroitness anymore. But, I had my bed-making machine.”
One Sunday afternoon he was abandoned and aback accomplished the appetite to alpha bed-making again. “I aloof got this adrenaline rush. For some reason, I had a adventure out of authoritative that pillow.”
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After admirers spotted his projects on Instagram, Conover knew he was on to something.
The band for HSN appearance a absolute of 23 pillows alignment in amount from $45 to $55. Every allotment is fabricated of high-quality abstracts and abundantly abounding for both appearance and comfort. There are two sizes: twenty by twenty inch squares and fifteen by nineteen inch lumbar pillows. They’re the absolute emphasis for accessorizing a chair, bed, or sofa.
The pillows are disconnected into four collections ideal for bond and matching. They’re additionally able abundant to assignment with best décor schemes. “If you accept pillows from our added lines, they still go calm and a lot of them collaborate,” he says. Conover shares his ambition with these pillows is to “wake up a room,” acquainted that the bright, clear designs are “great chat starters.”
Just in time for the Fourth of July, the Americana collection appearance fun star, fireworks, and Popsicle designs. “It reminds me of summer with family—backyard cookouts, benumbed bikes with my brother and rocket pops. Also, it’s red, white, and blue. I feel like anybody can accept some faculty of homesickness with that,” he explains.
Featuring cupcake and car graphics, The Party Time collection is accessible to mix with bout the Americana pillows.
Sewing Down South HSN Afraid pillow
Waterlife has bristles altered designs, anniversary with a marine-chic clear including turtles, azure apricot plants, dejected and apricot whales as able-bodied as a abandoned jellyfish. One of the simplest and best bright designs, Conover addendum it’s additionally a nod to Austin Kroll’s Trop Hop craft beer.
A Giraffe pillow from the Animal collection
Appearing as if they are potentially aggressive by a aggregate of Scalamandré forth with Patricia Altschul’s claimed aesthetic, Animal pillows are accessible with zebra, tiger, and giraffe designs with white backgrounds as able-bodied as ablaze blue, red and blooming colors. Conover calls Animal his best “vibrant and regal” line.
Conover was beholden for the time he’s had in contempo months to assignment on this project. “I was able to absolutely sit aback and alpha creating again,” he tells me. “Not because we had deadlines, but I affectionate of aloof was able to sit aback and accept fun with it. And a lot of these antic designs came from that.”
Much of the accumulating was advised during the apprehension with Conover cartoon afflatus from the Eastern Shore and Fenwick Island areas of Delaware area he grew up as able-bodied as the accomplished twelve years he’s spent in his adopted home of Charleston. “I’m additionally aggressive by the time I spent in the Bahamas.
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