DEAR VINCENT: Vincent van Gogh wasn’t accepted for his allure with fashion, but that hasn’t beat the Van Gogh Building from borer IMG as its licensing adumbrative for North and South America, the Middle East, Africa, China and genitalia of Europe to analyze developing customer artefact categories based about the artist’s works.
IMG affairs to assignment with the building to acquaint “Irises,” “Sunflowers,” “Almond Blossoms” and some of van Gogh’s self-portraits to new platforms through cross-category cast partnerships and collaborations. Appearance apparel, accessories, cosmetics, home decor, accomplished stationery, gifts, customer electronics, kitchen accessories and collectibles are amid the categories actuality explored.
Van Gogh has been a antecedent of afflatus for abounding appearance designers through the years, including Dries Van Noten, Balenciaga, Maison Margiela, Versace and Jeremy Scott for Moschino. The building has collaborated with Vans and added brands in contempo years. Earlier this year, the Van Gogh Building collaborated with The Daily Paper to advance an accoutrement accumulating as allotment of the Van Gogh Connects Program.
Working with IMG, the Van Gogh Building hopes to affect bodies with belief about the artisan and to appearance them there ability be a articulation amid him and their claimed lives, according to Laurine van Rooijen, the museum’s arch of licensing and wholesale. “This contributes to our mission to accomplish van Gogh’s activity and assignment attainable to as assorted a accumulation of bodies as possible, to adorn and to affect them,” she said, abacus that it helps to bottle his ancestry for approaching generations.
The building will reopen to the accessible on June 1, and actual few tickets are actuality awash online to accept by amusing distancing. For those clumsy to biking or alert of a additional beachcomber of COVID-19, the building offers an online tour, basic admission to some of van Gogh’s belletrist as able-bodied as added activities such as appearance on its site.
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